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How to write a headline to sell …anything!

April 19, 2012
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How to write a headline to sell …anything!

A famous marketing Guru once said that every successful headline encapsulates three elements: the problem, the solution and the target audience. Despite this very few advertisers get it! The vast majority of advertisements are useless...a monumental waste of money.

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Donovan’s Dog

April 5, 2012
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Country people have a different attitude to animals and working dogs in particular. Every farm has a mob of dogs and the farmer is typically somewhat detached; animal life and death are after all, realities of daily life in the Australian bush. It’s also...

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Interested to cruise Australia’s Great Barrier Reef? Check out ‘The Coastal Passage’

March 28, 2012
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Interested to cruise Australia’s Great Barrier Reef? Check out ‘The Coastal Passage’

If you’re from someplace other than Australia’s Queensland coast and have ever had a hankering to cruise the Great Barrier Reef aboard your own boat or a local charter vessel, get yourself on-line to The Coastal Passage and check out the stories, the special...

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Want to know about Australia’s cruising paradise? Ask an expert.

March 28, 2012
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Want to know about Australia’s cruising paradise? Ask an expert.

On the Queensland coast , the natives speak English, but local knowledge is nonetheless valuable to anyone not familiar with the geography, the facilities and people of the coast....

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Men, women, boats & the great disconnect

March 14, 2012
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When you’ve kicked around the waterfront for a time as I have, it strikes you that there’s something about boats and relationships between men and women that definitely doesn’t...

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Great Casino Boat Cruise

March 7, 2012
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A casino boat cruise is one the few spots in the US that you can gamble in a casino outside of Las Vegas or Atlantic City.

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